Growing a quality bay laurel takes time. It can be years before even a tiny tree makes it to the stores. The general public is often unaware of this. By emphasising the age of the plant, customers will be able to better value the price/quality relationship.
The Quality theme is intended for spring. Its fresh, green pots and complementary XL labels and banner help to reinforce that spring feeling.
This theme is directed at customers who let price take a back seat to quality.