Sales concepts

concepten

Our sales concepts melt the themes and mixed trolleys together and produce a new approach to the market. Bay laurel is presented as a multi-faceted, stylish plant that combines classic values with a contemporary feel.

Mixed trolleys

Our complete collection of plants is fairly extensive. Because of this, it is not unlikely that you’ll literally not be able to see the forest for the trees. In order to make it easier to choose an assortment of plants, we have put together a number of mixed trolleys. We have created a Standard, Extra and Premium mix for each market segment. Order our mixed trolleys and differentiate per customer profile. Naturally, you can also adjust the composition of the mixes according to your own wishes

Mixed layers

In the 20cm pot segment, we are now also offering mixed layers. This makes it possible to purchase smaller orders and still take advantage of the themed packages. Fill the trolley with different types of bay laurel or another product entirely.
The mixed trolley is the first step in creating a sales concept. By combining a mixed layer or trolley with a theme, you can open up a world of new sales concepts.

Themes

Bay laurel is not merely a tree, it is a plant that has held a special place in society since the dawn of civilisation. Bay laurel is the topic of stories across cultures from every period of history, so there exists more than just a story behind the plant. There are many tales, relating to numerous themes and events.

Sales Concepts

All these stories lend themselves to wide-ranging themed mixes. Our sales concepts melt the themes and mixed trolleys together and produce a new approach to the market. Bay laurel is presented as a multi-faceted, stylish plant that combines classic values with a contemporary feel.

We have developed a number of stories into concepts and other tales are ready for future use. By playing with themes, shapes, sizes, pots, decorations and PoS materials, bay laurel can be put on the market time and time again so that you, or your customer, will be able to stand out from your/their competitors. Our strength is that we can give our products a custom look and feel, tailored to any customer.  This is our unique selling point!

Point Of Sale materials, POS

We make all our POS materials ourselves. This allows us to produce small, flexible volumes without lead times and/or high start-up costs forming problems. It also allows us to cater to a client’s specific requests. Printing logos, retail prices, bar codes etc. is no problem at all and your customer can even submit their own artwork for us to print and affix to the plants. We print our labels, banners and posters on robust, weather-resistant materials.

Pots

We use pots from the Nobilis series, and the name is certainly not coincidental. Our supplier developed a pot according to our specifications in which Laurus nobilis will thrive: the Nobilis pot. Our Dutch professionalism and efficiency, combined with Italian design and flare for style, have resulted in a pot that truly does the bay laurel justice.

Translations

We feel it is important to speak to end-customers in their own language wherever possible. It makes purchasing more accessible and shows that we care for customers themselves. For this reason, a bureau specialising in the horticultural sector has translated all our sales concept information. Currently, this information is available in 12 languages.